As a fruit grower, processor, bottler and brand owner, GAN SHMUEL GROUP possesses a thorough understanding of what our clients need and how to supply those needs. Through vertical integration, we can offer our customers multiple benefits: highly standardized products, excellent supply, sensitivity to marketing needs and more precise solutions.
Controlling Raw Material Supply, the Key to Standardization
Industry experts know that standardization and consistency are essential for long-term success. However, the challenge is that agriculture depends on uncontrollable variables. Ensuring consistent and standardized product, despite the changes in weather, crop and pests means taking strict control of the raw material supply.
As a processor, the ability to control and manage fruit supply is critical. In fact, Israel’s juice processors are among the first in the world to manage the supply of raw material by working hand-in-hand with growers.
Delivering exceptional organoleptic quality through Orchard Management
GAN SHMUEL GROUP owns and cultivates around 10% of the orchards in Israel. By managing orchards, GAN SHMUEL GROUP can ensure optimal harvests, picking some fruits early and some late in order to get the desired average, year after year. GAN SHMUEL GROUP coordinates harvest schedules with growers and conduct daily analysis of incoming fresh fruits.
Thanks to vertical integration, GAN SHMUEL GROUP is able to achieve highly standardized products with excellent color and exceptional organoleptic properties.
Advanced Fruit Processing
GAN SHMUEL GROUP’S fruit processing plant and product clarification system are among the most advanced in the world, and process approximately 150,000 tons of citrus every year.
Our processing capabilities include squeezing, extracting, and puree treatment for natural juices, concentrated citrus juices, crystal clear concentrated juices, cloudies and comminutes, citrus bases, pineapple, pomegranate, watermelon, tropical fruit blends and tomato products.
Our extraction processes also produce a range of the finest quality herbal concentrates.
Owners of the Primor juice brand
GAN SHMUEL GROUP manages a successful line of branded NFC and juice nectars through its Israel-focused Primor brand, as well as private label products for a number of International clients. We use our first-hand knowledge and experience as a bottler and marketing company to better understand and serve the unique challenges faced by our customers.